D&AD New Blood Awards 2023 for 'Penguin'
To develop a new merchandise identity for Penguin that appeals to Gen Z readers.
The merchandise enhances the reading experience and uses Penguin’s history to
shape the outcomes.
'Z' lamp concept design for 'Zone'
'O' bookcase concept design for 'Zone'
'N' chair concept design for 'Zone'
'E' bookends concept design for 'Zone'